The key is to know how and where to target your ad campaigns. Running ad campaigns on Pinterest lets you reach potentially huge global audiences. ![]() Marketers can reach a potential audience of 225.7 million people using Pinterest ads. Not bad, considering the number of social media platforms out there. It also puts Pinterest as the fourth most used social media platform. That means as a social platform, Pinterest sits between Instagram (40%) and LinkedIn (28%). 31% of adults in the United States use Pinterest. Source: Hootsuite 2022 Digital Trend Report 4. Still, it ranks below popular social networks like Facebook, Instagram, TikTok, and Snapchat. ![]() Pinterest’s global audience beats Twitter and Reddit. ![]() Pinterest is the 14th largest social network in the world.Īs of January 2022, Pinterest ranked as the 14th largest platform in terms of global active users. This is likely thanks to the platform’s focus on educational content over pure entertainment. Most people check in when they want to research a type of product or resource. Pinterest users, though, usually come to the platform with a purpose. And only 7.3% are considered “heavy” users.įacebook users spend close to 20 hours each month idly scrolling feeds and binging content. Nearly 50% of Pinterest users are classified as “light” users, logging onto the platform weekly or monthly instead of daily. Source: Hootsuite 2022 Digital Trend Report 2. 433 million users are nothing to sniff at either. The platform’s 3.1% growth rate is pretty consistent with other social media platforms like Instagram (3.7%). When lockdown restrictions eased up, some of their newer users chose other activities instead.Īs of January 2022, 433 million people used Pinterest every month. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. General Pinterest audience demographicsįirst, let’s check out how Pinterest stacks up against other social media platforms. ![]() Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.
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